Featured projects

These are just a few of the projects and campaigns I’m most proud of. Reach out to me at erica@ericahayton.com for additional content or specific requests.

web & email
OOH Campaigns
ghostwriting & thought leadership
scripts & video
SEO blogs
ebooks & case studies 
OOH Campaigns

Bank on NetApp

NetApp at nasdaq / copy lead

A Times Square-based OOH campaign celebrating NetApp at Nasdaq, targeting the financial services industry and highlighting the company’s new brand message.

AMF1 Bets It All on Data

NetApp & AMF1 Team / copy lead

An OOH campaign showcasing NetApp’s partnership with the Aston Martin Formula 1 Team, featured along the Las Vegas Strip during the F1 Las Vegas Grand Prix. 

scripts & video storytelling

Flexpod: Inside the Partnership that Powers Cisco Live

NetApp & Cisco / producer - storytelling

A product and customer story video showcasing how the NetApp and Cisco partnership enables Cisco’s largest annual event.

The ASA C-Series: Get the Best of Both Worlds

NetApp / script lead

Two product launch videos introducing NetApp’s new line, used onstage during a keynote at NetApp’s annual event, on the company website, and on social media. 2024 AVA Digital Awards: Gold Winner in Web-Based Production: Short Form Web Video.

Fan Letters: Google Cloud NetApp Volumes

NetApp & Google Cloud / script lead

A creative product launch video celebrating a new joint partnership between NetApp and Google Cloud, used on the company website and on social media. 2024 AVA Digital Awards: Platinum Winner in Video Production: Commercials.

Changing the Game with NetApp and the NFL

NetApp & the National Football League / script lead

A high-energy sizzle reel announcing the partnership between NetApp and the National Football League, used on social media and the company’s partnership page.

Rise to the Moment with NetApp

NetApp / script lead

A brand-level video empowering customers to turn industry disruptions into opportunities for growth with NetApp solutions and offerings. 

Web & landing page copy

Customer Story: Porsche Motorsport

NetApp / Copywriter

A web page detailing how Porsche Motorsport uses NetApp technology to win on race day.

Customer Story: Ducati

NetApp / Copywriter

A web page detailing how Ducati uses NetApp technology to build better bikes.

Website: Valorea AI

ruca / Copywriter

A one-page website for Valorea, an AI-driven skills and development platform for top professionals. 

ebooks & case studies

Using Sustainable Data Management to Drive Competitive Advantage

NetApp & Porsche Motorsport / writer & brand editer

An ebook detailing how the TAG Heuer Porsche Formula E Team uses NetApp products to meet strict sustainability initiatives before, during, and after race day. 

ghostwriting & thought leadership
seo blogs