FlexPod: Inside the Partnership that Powers Cisco Live
Video production / storytelling
Product & Customer storyFlexPod, a joint solution from NetApp and Cisco, is the lifeforce of Cisco’s largest annual event, Cisco Live. This video was part of a larger campaign effort to showcase the partnership and product at Cisco Live 2023.
I was the Storytelling Producer for this video, responsible for developing the product story, interviewing relevant parties, and helping shape the final product with our team of video editors.
Inside the creative process:Powering connection at Cisco Live and beyond.
FlexPod is a powerful product, but it isn’t a flashy one. While the goal was to highlight the solution’s technical strengths, we also needed to give our audience a reason to care. The story needed a “why,” not just a “what.”
I saw this as a story about connection: the connection between NetApp and Cisco as partners, the connection between devices at the event, and the connection between Cisco Live attendees.