Love Letters: Google Cloud NetApp Volumes
Video production / storytelling
Product & Customer storyWhen NetApp and Google Cloud launched their joint solution, Google Cloud NetApp Volumes, the NetApp team wanted to show their excitement for the partnership in a fun, creative way.
I worked as the Lead Copywriter, supporting our video team in developing brand-level content.
Inside the creative process:Bringing a bit of fun to a tech product launch.
Most tech product videos all look and sound the same. With the launch of Google Cloud NetApp Volumes, we wanted to do something more than list specs and qualifications. The video team developed a plan for a content series that spoke to the confidence gained from the new product.
I worked with the video production team to add scripts to their storyboards.