ASA C-Series: Get the Best of Both Worlds

Video scriptwriting
Product launch

homepage video:

NetApp’s ASA C-Series launch demanded two short-form videos: one to live on the company homepage, and one to be used across social media. The videos needed to tell the same compelling product story without being repetitive.

I was the project’s Lead Copywriter, working with the product team to create two complementary scripts.

social video:

Inside the creative process:

Creating product videos fit for an omnichannel launch.

These videos were just one component of a large product launch, including social clips, demo content, and more technical deep dives. Our job was to bridge the gap between flashy, engagement-first content and the more dense, spec-heavy explainers.

awards & Recognition:

2024 AVA Digital Awards: Gold Winner