“Using Sustainable Data Management to Drive Competitive Advantage” | NetApp & Porsche Motorsport
About the project:
As a proud partner of Porsche Motorsport, NetApp wanted to showcase how its data management solutions help the TAG Heuer Porsche Formula E Team compete on the track while still meeting strict energy efficiency regulations.
My role:
I worked as copy and brand messaging lead to bring this story to life. With support from an external agency, I helped ensure the ebook copy aligned with brand voice guidelines and that all product-related messaging was accurate and thoroughly explained.
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My approach:
The bulk of this project was completed by an external agency, but didn’t quite meet NetApp’s brand voice or product expectations. I used the agency’s research and initial draft to reformat and rewrite the ebook to add product depth.
Project outcomes:
This ebook lives on the NetApp and Porsche Motorsport partnership page.