“AMF1 Bets It All On Data” | NetApp & Aston Martin Formula 1 Team

About the project:

NetApp purchased a series of OOH placements during the Las Vegas Grand Prix to highlight its partnership with the Aston Martin Formula 1 Team. These ads would appear along the Las Vegas Strip and on social media.

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My role:

I was lead copywriter and responsible for developing ad copy and campaign messaging.

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My approach:

I wanted to play on the vibe of Las Vegas in the ad copy, ultimately developing two campaign lines: “AMF1 bets it all on data” and “Driven by data. Not luck.”

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Project outcomes:

These ads were on display for over 300,000 Grand Prix attendees.